Growth. It is the one word that exemplifies Kierra Sheard and her third EMI Gospel release Bold Right Life. Fans have literally watched her grow up in the industry from a much-talked about young prodigy of a legendary Gospel family to today's chic, bold and purposed young woman. Kierra presents a grown-up style, a sound and spiritual perspective that is all her own. The collection of songs that make-up Bold Right Life is all cutting edge material that puts Kierra Sheard in a different league from the others in today's contemporary Gospel landscape.
The album and Kierra's youth organization called Bold Right Life, is an outward challenge to today's young people. Through her music and her own life, Kierra hopes to nurture and encourage people spiritually and naturally. Inspired by Colossians 3: 1-6 "We are dead to the things of this world ... BOLDLY LIVING RIGHT GETTING READY FOR LIFE," the composition is both daring and proudly Christ-Centered. Kierra takes cutting-edge music with a mass-appeal that could be at home in churches and clubs alike, and brings her open declaration of the love and awesomeness of God.
"This is THE album for me," said Kierra. "I have never been so excited about a project. This album is finally everything I wanted it to be and I believe that God is truly using me [through this project] in a way he's never used me before."
One of the songs Kierra (not KiKi, a nod to her maturity into young adulthood) brings to this groundbreaking project is "Invisible." It is absolutely one of those big turning-point songs in an artist's career. The song is equally meaningful personally to Kierra and universally to all those who minister, it has just the right balance of emotion. Showcasing Kierra's maturing vocal palette, the Gerald Haddon penned "Invisible" embodies everything her music ministry is about. "The lyrics convey my desire that when I am out front, singing and ministering, I want the people to see Him and not me," Kierra said.
The formula of matching the right vocals with the right production works on Bold Right Life. Kierra and her brother J Drew Sheard truly make the perfect combo of vocals and production. With the head bobbing beat crafted by JDS Productions coupled with the lyrics written by Kierra, on the kick-off single, "Won't Hold Back" both Sheard kids brilliantly capture the essence of what is today's Gospel music.
"When I first heard the beat I just started blasting it," said Kierra. "I just started singing and the lyrics started to come. We're basically saying if you can't give God praise then you're wack. I really believe that you can worship and enjoy God ... you can Praise Him even when you're dancing and have a good time.