V3 are three young women who’ve got something going on. Something major and memorable, and perfectly made for this moment in time. From smooth R&B grooves, to slammin’ hip-hop and gorgeous ballads, sisters LaToya, Sacha and Shelley Vinson have delivered one of the year’s most striking self titled albums, poised to explode from one end of the radio dial to the other.

With an ear to the street, and eyes always focused on their higher calling, V3 delivers a message of relevance and urgency. And V3 the album is a profound journey into that rare, anointed place where entertainment, inspiration and worship meet in perfect harmony, and the natural intersection of Gospel and contemporary R&B.

Raised in Atlanta, the children of a pastor/father, and a mother who was a professional singer, songwriter and recording artist, the sisters grew up singing under their mother’s careful tutelage, and guided by the spiritual teachings and example set for them by their dad. V3’s musical influences lean heavily toward the progressive Gospel acts of their youth—Commissioned, the Clark Sisters, BeBe & CeCe Winans, and Andrae Crouch, among others—as they fuse the inspirations of their mentors with cutting-edge, 21st-century sensibilities to create a sound both exciting and entirely their own.

With LaToya and Sacha both co-writing a number of the album’s songs—and receiving the perfect production touch from artist/producer, Antonio, and Josiah Bell & Robert Marvin—better known as Double Dutch— the album packs a lyrical power every bit the equal of its formidable musical punch.

“I Need You,” the first single from the album, is a stirring ballad and a showcase for V3’s rich, in-the-blood, family vocal blend. “The person in this song is at a place where they really want to open up their heart, and reveal all that’s inside of them to God, but are afraid He might not love them if they do,” says Shelley. “That’s powerful to me, because sometimes the hardest thing to do is just be honest with God about where you are in life. And even though He already knows, what He really wants is for you to open up and tell Him, and acknowledge you need Him. I’ve been there, and I think a lot of people have.”

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